Wimpy has come back to Slough – opening a ‘dark kitchen’ which only provides meals via home delivery.
Strictly off limits to the general public, the Wimpy is being run by joint franchisees, father and son Herjit and Del Ghosal.
The new operation offers meals available to order via home delivery apps Just Eat, Uber Eats and Deliveroo and in its first week of operation, exceeded its target by 15%.
“We have had a fantastic response, we couldn’t be happier,” said Del. “We have always had a passion for the Wimpy brand and being able to bring Wimpy back to Slough via home delivery is brilliant – favourites such as our Original Quarterpounder Cheese and our Bender in a Bun with Cheese are just flying out of the window.”
The pair have made a large investment setting up the new dark kitchen facility and currently employ a team of five to help meet online delivery orders within a two-mile radius of its base. Stringent social distancing and health and safety protocols have also been put in place for staff and delivery collection drivers.
Both are both very familiar with the Wimpy brand, with Herjit having previously run several Wimpys in the past 30 years and Del starting work at Wimpy when he was just 16.
It’s the first time that Wimpy has set up a ‘dark kitchen’ operation and Chris Woolfenden, general manager of Wimpy UK, said: “This is very much a test phase for us and I’m pleased to say the initial feedback has been very good. It has given us the opportunity to bring the much-loved Wimpy brand back to Slough, but very much on home delivery terms only.”